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The various ways through which a company strategically communicate about its products to the market place is called:

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DFCCIL Executive Operating 2016 Official Paper
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  1. Customer Relationship Management
  2. Total Quality Managment
  3. Integrated Marketing Communication
  4. Efficient Consumer Selling

Answer (Detailed Solution Below)

Option 3 : Integrated Marketing Communication
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List - I List - II
Customer Relationship Management
  • Customer relationship management (CRM) refers to a process that a business has in place to measure and improve how the company interacts with and influences customers.
  • The goal of CRM is to gather enough information about a customer and use it well enough to increase that customer's positive interactions with the company, thereby increasing that company's sales and profit.
Total Quality Management
  • Total Quality Management (TQM) is an approach that organizations use to improve their internal processes and increase customer satisfaction.
  • When TQM is implemented properly, it can lead to decreased costs related to corrective or preventive maintenance, better overall performance, and an increased number of loyal customers.
  • TQM places a strong focus on process improvement and controls as a means of continuous improvement.
Integrated Marketing Communication
  • Integrated Marketing Communication refers to integrating all the methods of brand promotion to promote a product or service among target customers.
  • The various ways through which a company strategically communicates about its products to the marketplace is called Integrated Marketing Communication. 
  • It enables all aspects of the marketing mix to work together in harmony to promote a particular product or service.
Efficient Consumer Selling
  • Consumer sales refer to a consumer making purchases with his or her own money to satisfy their needs.
  • Efficient consumer selling can be practiced by offering trails and samples of the product, giving product coupons, creating promotional contests, giving cash back guarantees, and other promotional services.

Therefore, the various ways through which a company strategically communicate about its products to the marketplace is called Integrated Marketing Communication. 

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