"Marketing is the delivery of a standard of living". Whose statement is this? 

The correct answer is - Paul Mayur

Key Points

• Paul Mayur
  • Paul Mayur is known for the statement "Marketing is the delivery of a standard of living".
  • This statement emphasizes the role of marketing in improving the quality of life by making products and services available to consumers.
  • It highlights the idea that marketing goes beyond just selling products; it involves understanding and meeting consumer needs to enhance their standard of living.

Additional Information

• Marketing Concepts
  • Product Concept
    • Focuses on producing high-quality products and improving them over time.
    • Assumes that consumers will favor products that offer the most quality, performance, and features.
  • Sales Concept
    • Emphasizes aggressive sales techniques to achieve high sales volume.
    • Believes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
  • Marketing Concept
    • Focuses on meeting the needs and wants of target markets better than competitors.
    • Relies on market research and understanding consumer behavior to create value.
• Importance of Marketing
  • Creates awareness about products and services.
  • Helps in building brand loyalty and customer relationships.
  • Plays a crucial role in the economic development by promoting consumption and production.