In communication, the test of parsimony will have the element of 

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UGC NET Paper 1: Held on 10 Oct 2022 Shift 2
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  1. Logical simplicity
  2. Complex validity
  3. Susceptible generalisability
  4. Abstraction

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Option 1 : Logical simplicity
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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The correct answer is Logical simplicity.

Important Points

  • Validity refers to two separate areas of concern in communication research. The first of those areas is the extent to which a measure reflects its intended concept. The term is distinct from reliability, although if a measure is valid this assumes that the measure is also reliable.
  • Three established dimensions of validity exist: content, criterion, and construct validity. Statistical techniques such as confirmatory factor analysis and multitrait-multimethod modeling can provide empirical evidence of validity. 

Key Points

  • Parsimony is a guiding principle that suggests that all things being equal, you should prefer the simplest possible explanation for a phenomenon or the simplest possible solution to a problem. For example, if you hear barking from inside your house, and you own a dog, it is more reasonable to assume that you are hearing your dog right now than it is to assume that some other dog snuck in
  • “In general, we consider it a good principle to explain the phenomena by the simplest hypotheses possible, in so far as there is nothing in the observations to provide a significant objection to such a procedure.”
  • The concept of parsimony is used to help people identify the most reasonable explanation for a phenomenon or the best solution to a problem, based on the complexity of the available options. Specifically, according to the principle of parsimony, when looking for the best explanation or solution, you should select the simplest one, as long as no other criterion can be used to choose between the available options.
  • Parsimony simply means that when conducting a scientific experiment always choose the logically simplest explanation. The classic example is, “If you hear hoofbeats, think horse -- not zebra.”
  • The parsimony principle is basic to all science and tells us to choose the simplest scientific explanation that fits the evidence. 
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