Forecasting MCQ Quiz - Objective Question with Answer for Forecasting - Download Free PDF

Last updated on Jun 25, 2025

Latest Forecasting MCQ Objective Questions

Forecasting Question 1:

In the Big M Method, what is the purpose of introducing artificial variables?

  1. To make sure that initial basic feasible solutions are found for constraints with equality
  2. To determine the optimal solution without the need for further adjustments
  3. To simplify the constraint equations by eliminating equalities
  4. To ensure that the solution remains feasible at all times

Answer (Detailed Solution Below)

Option 1 : To make sure that initial basic feasible solutions are found for constraints with equality

Forecasting Question 1 Detailed Solution

Explanation:

Big M Method and Artificial Variables

The Big M Method is a mathematical technique used in linear programming to solve optimization problems, particularly those involving constraints with equality or "greater-than-or-equal-to" inequalities. These types of constraints often do not provide an obvious initial basic feasible solution for the Simplex Method. To tackle this, artificial variables are introduced.

Artificial variables are temporary variables added to the linear programming problem to ensure that an initial solution is feasible. These variables are given a large penalty (denoted by "M") in the objective function so that the optimization process naturally drives their values to zero in the final solution, ensuring they do not affect the optimal result.

Purpose of Artificial Variables:

The correct answer is:

Option 1: To make sure that initial basic feasible solutions are found for constraints with equality.

Artificial variables serve the specific purpose of providing an initial basic feasible solution when the constraints involve equality or "greater-than-or-equal-to" inequalities. These types of constraints often make it challenging to identify a starting solution that satisfies all the constraints. By introducing artificial variables, the system is temporarily modified to create a feasible starting point for the Simplex Method.

For example, consider a constraint:

Ax = b

Here, if b > 0, it may not be immediately clear how to find a feasible starting solution. By adding an artificial variable (say, A), the equation becomes:

Ax + A = b

Now, the artificial variable A ensures feasibility, allowing the Simplex Method to proceed. However, in the optimization process, the objective function includes a large penalty term (M × A), ensuring that the artificial variable is driven to zero in the final solution, thus removing its influence on the optimal result.

How the Big M Method Works:

1. **Formulating the Problem:** Artificial variables are introduced to constraints where a feasible starting solution is not obvious.

2. **Objective Function:** The artificial variables are added to the objective function with a large penalty (M), ensuring that they are minimized and ultimately eliminated from the final solution.

3. **Iterative Process:** The Simplex Method is applied iteratively, optimizing the objective function while adhering to the constraints.

4. **Final Solution:** The artificial variables are driven to zero through the optimization process, leaving only the real decision variables in the final solution.

Applications:

The Big M Method is widely used in linear programming problems across various industries, including logistics, manufacturing, and finance. It is particularly useful for problems involving complex constraints that are difficult to solve using direct methods.

Correct Option Analysis:

The correct option is:

Option 1: To make sure that initial basic feasible solutions are found for constraints with equality.

This option accurately describes the purpose of artificial variables in the Big M Method. They are introduced specifically to address constraints with equality or "greater-than-or-equal-to" inequalities, ensuring that the initial solution is feasible and the optimization process can proceed effectively.

Important Information

Analysis of Other Options:

Option 2: To determine the optimal solution without the need for further adjustments.

This is incorrect because artificial variables are not used to directly find the optimal solution. They are introduced to provide a feasible starting point for the Simplex Method, and their values are minimized to zero during the optimization process.

Option 3: To simplify the constraint equations by eliminating equalities.

This is incorrect because artificial variables do not eliminate equalities; they are added to ensure feasibility for constraints involving equalities. The equalities remain an integral part of the problem throughout the optimization process.

Option 4: To ensure that the solution remains feasible at all times.

This is partially correct but not the primary purpose of artificial variables. While they do ensure feasibility initially, their primary purpose is to provide a feasible starting point for constraints with equality or inequalities.

Forecasting Question 2:

Safety stock is used to ___________. 

  1. eliminate the need for forecasting 
  2. protect against variability in demand and lead time
  3. increase the reorder point
  4. decrease the carrying cost 

Answer (Detailed Solution Below)

Option 2 : protect against variability in demand and lead time

Forecasting Question 2 Detailed Solution

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Explanation:

Safety Stock and Its Purpose

Safety stock is an essential concept in inventory management and supply chain operations. It refers to the extra inventory held by a business as a buffer to protect against uncertainties in demand and supply chain lead times. The primary objective of maintaining safety stock is to ensure that a company can continue its operations smoothly, even when unexpected fluctuations occur in customer demand or supply chain disruptions.

Correct Option Analysis:

The correct option is:

Option 2: Protect against variability in demand and lead time

Safety stock is specifically designed to address uncertainties and variability in both demand and lead times. In real-world scenarios, demand forecasts are rarely perfect, and there is always some level of deviation from predicted values. Similarly, lead times for replenishing inventory may fluctuate due to various reasons, such as supplier delays, transportation issues, or production bottlenecks. By maintaining safety stock, businesses can mitigate the risks associated with these uncertainties and ensure that they can meet customer demands without disruption.

Key Benefits of Safety Stock:

  • Reduces Stockouts: Safety stock acts as a buffer, reducing the chances of stockouts and ensuring that customer orders can be fulfilled even during unexpected demand spikes or supply delays.
  • Enhances Customer Satisfaction: By preventing stockouts, safety stock helps maintain high levels of customer satisfaction and strengthens customer loyalty.
  • Improves Operational Continuity: Safety stock ensures that production and sales operations can continue without interruptions, even when there are variations in demand or supply.

How Safety Stock is Calculated:

There are various methods to calculate safety stock, depending on the level of complexity and the data available. One common formula used is:

Safety Stock = Z × σd × √L

Where:

  • Z: The desired service level factor (determined by the probability of not running out of stock).
  • σd: The standard deviation of demand.
  • √L: The square root of lead time.

This formula helps businesses determine the appropriate safety stock level based on their desired service level and the variability in demand and lead time.

Examples of Variability in Demand and Lead Time:

  • Demand Variability: A sudden increase in customer orders during a promotional event or a holiday season.
  • Lead Time Variability: A delay in shipment due to bad weather or a production stoppage at the supplier’s end.

By accounting for these variabilities, safety stock ensures that a business can operate efficiently and meet customer expectations, even under unpredictable conditions.

Analysis of Other Options

Option 1: Eliminate the need for forecasting

This option is incorrect because safety stock does not eliminate the need for forecasting. Forecasting remains a critical component of inventory management, as it helps businesses predict future demand and plan their inventory levels accordingly. Safety stock complements forecasting by providing a buffer against forecast inaccuracies, but it does not replace the need for demand planning and forecasting.

Option 3: Increase the reorder point

While safety stock is considered when calculating the reorder point, its primary purpose is not to increase the reorder point itself. The reorder point is determined based on the lead time demand and safety stock, ensuring that inventory replenishment is triggered at the right time. Safety stock contributes to the calculation of the reorder point but is not solely intended to increase it.

Option 4: Decrease the carrying cost

This option is incorrect because maintaining safety stock typically increases carrying costs. Carrying costs include expenses such as storage, insurance, and obsolescence risk associated with holding inventory. While safety stock provides benefits in terms of operational continuity and customer satisfaction, it does come with the trade-off of higher carrying costs.

Additional Note: Businesses must strike a balance between the cost of carrying safety stock and the benefits it provides. Excessive safety stock can lead to unnecessary costs, while insufficient safety stock can result in stockouts and lost sales.

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Forecasting Question 3:

What is the primary purpose of using the moving average method in forecasting?

  1. To smooth out short-term fluctuations and highlight longer-term trends 
  2. To predict future values based on linear regression
  3. To measure the correlation between two time series
  4. To identify the trend component of the data

Answer (Detailed Solution Below)

Option 1 : To smooth out short-term fluctuations and highlight longer-term trends 

Forecasting Question 3 Detailed Solution

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Explanation:

Primary Purpose of Using the Moving Average Method in Forecasting

The moving average method is a statistical technique commonly used in time series analysis and forecasting. Its primary purpose is to smooth out short-term fluctuations in a dataset, allowing analysts and forecasters to better identify and highlight longer-term trends and patterns. This technique is particularly useful in datasets where there are irregular variations that may obscure the underlying trend or seasonal components.

By applying the moving average method, the dataset is transformed into a smoother series, making it easier to discern the general direction of the data. The moving average is calculated by averaging a fixed number of consecutive data points in the series, and this average is then used as the value for the midpoint of the period being considered. The process is repeated as the calculation "moves" across the dataset, creating a new averaged value for each time step.

Why Smoothing is Important:

In time series data, short-term fluctuations often result from random noise, seasonality, or other transient factors. These fluctuations can make it difficult to identify the underlying behavior of the data. Smoothing techniques like the moving average help to reduce this randomness by emphasizing the signal (long-term trend) over the noise (short-term variations). This enables businesses, researchers, and decision-makers to make more informed predictions and decisions based on the observed trends.

Applications of Moving Average in Forecasting:

  • Sales Forecasting: Retailers and businesses use moving averages to predict future sales by analyzing past sales data while accounting for seasonal trends.
  • Stock Market Analysis: Investors use moving averages to identify trends in stock prices and make investment decisions.
  • Inventory Management: Companies use moving averages to forecast demand, helping them maintain optimal inventory levels.
  • Weather Prediction: Meteorologists use moving averages to analyze and forecast weather patterns.

Advantages of Using Moving Average:

  • Simplicity: The moving average method is easy to calculate and interpret, making it accessible to a wide range of users.
  • Effective Smoothing: It effectively reduces the impact of random noise and short-term fluctuations in the data.
  • Flexibility: Different types of moving averages (e.g., simple, weighted, exponential) can be used depending on the specific requirements of the analysis.

Limitations of Moving Average:

  • Lag Effect: The moving average introduces a lag in the data because it relies on past observations. This can make it less responsive to sudden changes or shifts in the data.
  • Loss of Data: The moving average calculation excludes some data points at the beginning and end of the series, which can lead to incomplete analysis for those periods.
  • Not Suitable for Complex Patterns: The moving average is not well-suited for datasets with highly complex patterns or interactions between variables.

Correct Option Analysis:

The correct option is:

Option 1: To smooth out short-term fluctuations and highlight longer-term trends 

This option accurately captures the essence of the moving average method. Its primary purpose is to smooth out short-term fluctuations in the data, allowing analysts to focus on the longer-term trends. By reducing the impact of random noise and irregular variations, the moving average provides a clearer picture of the overall behavior of the dataset. This makes it an invaluable tool in forecasting and time series analysis.

Important Information

Analysis of Other Options:

Option 2: To predict future values based on linear regression

While linear regression is a powerful tool for forecasting, it is distinct from the moving average method. Linear regression involves fitting a straight line to the data to establish a relationship between variables and predict future values. It does not focus on smoothing short-term fluctuations or highlighting longer-term trends, as the moving average method does.

Option 3: To measure the correlation between two time series

This option describes the purpose of correlation analysis, not the moving average method. Correlation analysis measures the strength and direction of the relationship between two variables, whereas the moving average method is primarily concerned with smoothing and trend identification within a single dataset.

Option 4: To identify the trend component of the data

Although the moving average method does help in identifying the trend component, this is not its primary purpose. The key objective of the moving average is to smooth out short-term fluctuations, which, in turn, makes the trend component more apparent. Thus, this option only partially describes the purpose of the moving average.

Option 5: (No description provided)

Since no description is provided for this option, it cannot be considered a valid choice. The absence of information makes it irrelevant to the question.

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Forecasting Question 4:

What is the primary purpose of using the moving average method in time series forecasting?

  1. To measure the correlation between two time series
  2. To smooth out short-term fluctuations and highlight longer-term trends
  3. To identify the trend component of the data
  4. To predict future values based on linear regression

Answer (Detailed Solution Below)

Option 2 : To smooth out short-term fluctuations and highlight longer-term trends

Forecasting Question 4 Detailed Solution

Explanation:

Primary Purpose of Using Moving Average Method in Time Series Forecasting

  • The primary purpose of using the moving average method in time series forecasting is to smooth out short-term fluctuations and highlight longer-term trends. This technique is widely used in data analysis and forecasting because it helps in identifying patterns and trends in time series data by reducing the noise caused by short-term variations.
  • The moving average method involves calculating the average of a specific number of consecutive data points in a time series. By doing this, the method effectively smooths out irregular or short-term fluctuations that may obscure the underlying trends in the data. The moving average can be simple or weighted, depending on the specific requirements of the analysis.

Smoothing Out Short-Term Fluctuations:

  • Time series data often includes random fluctuations caused by factors such as seasonality, noise, or irregular events. These fluctuations can make it difficult to discern the overall trend or pattern in the data. The moving average method mitigates these fluctuations by averaging them out over a specified period, allowing analysts to focus on the longer-term trends.

Highlighting Longer-Term Trends:

  • By smoothing the data, the moving average method makes it easier to identify longer-term trends and patterns, which are critical for making informed decisions and accurate forecasts. Whether in finance, manufacturing, or other industries, understanding the trends in time series data is essential for planning and strategy development.

Applications:

  • Stock Market Analysis: Moving averages are commonly used in technical analysis to identify price trends and potential buy or sell signals.
  • Sales Forecasting: Businesses use moving averages to predict future sales based on historical data.
  • Weather Forecasting: Meteorologists apply moving averages to smooth temperature or precipitation data for trend analysis.
  • Economic Indicators: Economists use moving averages to analyze GDP growth, unemployment rates, and other economic metrics.

Forecasting Question 5:

The influence of forecasting in volume decision-making with regards to production is that it:

  1. determines the specific design of the product
  2. determines whether production is for stock or for immediate orders
  3. reduces manufacturing costs
  4. ensures that all products meet international standards

Answer (Detailed Solution Below)

Option 2 : determines whether production is for stock or for immediate orders

Forecasting Question 5 Detailed Solution

Explanation:

Forecasting in Volume Decision-Making with Regards to Production

  • Forecasting plays a pivotal role in decision-making processes related to production volume in any manufacturing or production system. It involves analyzing past data, current trends, and future projections to make informed decisions about production planning. One of the key aspects of volume decision-making is determining whether production will cater to stock or immediate customer orders.

Forecasting helps organizations predict future demand for their products. This prediction enables them to decide whether production should be aligned with maintaining stock (made-to-stock strategy) or fulfilling immediate customer orders (made-to-order strategy). Here is a detailed explanation of why this is critical:

  • Made-to-Stock (MTS) Strategy: In this approach, companies produce goods in anticipation of future demand. Effective forecasting ensures that the right quantity of products is manufactured and stored in inventory to meet customer demand without overproducing or underproducing. This strategy is ideal for products with stable and predictable demand patterns.
  • Made-to-Order (MTO) Strategy: In this approach, production begins only after a customer places an order. Accurate forecasting helps businesses predict the likelihood of receiving orders for specific products, enabling them to prepare their resources and production processes accordingly. This strategy is suitable for customized products or those with highly variable demand.
  • Balancing Inventory Costs: Forecasting assists in striking a balance between inventory holding costs and the risk of stockouts. By predicting demand accurately, companies can optimize their inventory levels, ensuring that they neither overstock nor run out of products.
  • Enhancing Customer Satisfaction: Timely production and delivery of products, enabled by accurate forecasting, result in improved customer satisfaction. Customers receive their products when needed, whether the company follows an MTS or MTO approach.
  • Resource Allocation: Forecasting aids in efficient allocation of resources, such as raw materials, labor, and machinery, based on the expected production volume. This ensures smooth operations and minimizes wastage.

Top Forecasting MCQ Objective Questions

Which one of the following is not a casual forecasting method?

  1. Trend adjusted exponential smoothing 
  2. Econometric models
  3. Linear regression
  4. Multiple regression

Answer (Detailed Solution Below)

Option 1 : Trend adjusted exponential smoothing 

Forecasting Question 6 Detailed Solution

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Explanation:

  • Forecasting is the prediction of future sells or demand of the particular product.
  • It is a projection based upon past data and art of human judgement.

Types of forecasting method

Qualitative or Subjective

Quantitative or Objective

Judgemental

  • Opinion Survey
  • Market trial
  • Market research
  • Delphi technique

Time series

  • Past average
  • Moving average
  • Weighted moving average
  • Experimental smoothing

Casual or Econometrics

  • Correlation
  • Regression

Used for long-range and new product

Used for Short-range and for old products

In exponential smoothening method, which one of the following is true?

  1. 0 ≤ α ≤ 1 and high value of α is used for stable demand
  2. 0 ≤ α ≤ 1 and high value of α is used for unstable demand
  3. α ≥ 1 and high value of α is used for stable demand
  4. α ≤ 0 and high value of α is used for unstable demand

Answer (Detailed Solution Below)

Option 2 : 0 ≤ α ≤ 1 and high value of α is used for unstable demand

Forecasting Question 7 Detailed Solution

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Concept:

The general form of forecasting is Ft = Ft-1 + α. (Dt-1 – Ft-1)

where α = smoothing constant and its range is 0 ≤ α ≤ 1 

For Immediate forecast → high value of "α" is high and less for other forecasts.

Hence the high value of forecast is only chosen when the nature of demand is not reliable rather unstable.

\(α = \frac{2}{{n + 1}}\)

where, n = no. of period of moving average, Ft = recent forecast, Ft-1 = previous forecast, Dt-1 = previous demand

  • If α = 0, then Ft = Ft-1 ……….…..(limit of stability)
  • If α = 1 then Ft = Dt-1…………….(limit of responsiveness)​

​                     

                           ​F1 S.B Madhu 07.05.20 D1

Which of the following is a technique used for forecasting?

  1. PERT/CPM
  2. Exponential smoothing
  3. Gantt Chart
  4. Control Chart

Answer (Detailed Solution Below)

Option 2 : Exponential smoothing

Forecasting Question 8 Detailed Solution

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Explanation:

Forecasting

  • Forecasting is defined as estimating the future value that a parameter will take. Most scientific forecasting methods forecast the future value using past data.
  • Some simple forecasting models using time series data are simple average, moving average and simple exponential smoothing.

Moving average Method or rolling average Method: 

  • In this method, fresh average is calculated at the end of each period by adding the actual demand data for the most recent period and deleting the data for the order period. It gives equal weight to each of the most recent observations.

\({F_{n+1}} = \frac{{{D_1} + {D_2} + {D_3} + {D_4} + \ldots \ldots \ldots \ldots \ldots \ldots + {D_n}}}{n}\)

Weighted moving average Method: 

  • This method gives unequal weight to each demand data with more weight to recent data.

\({F_{n+1}} = \left[ {{w_{1}} \times {D_{1}} +{w_{2}\times {D_{2}}} +..........+ {w_{n}} \times {D_{n}}} \right]\)

Exponential Smoothing Method: 

  • This method gives weight to all the previous data and the pattern of weight assigned is exponentially decreasing in order with most recent data is given the highest weight.
  • In exponential smoothing method of forecast, the forecast for the next period is equal to 

F= α Dt-1 + (1 - α) Ft-1 

where, Dt-1 = latest figure sale or latest demand,  Ft-1 = old forecast, α = exponential smoothing constant

Additional Information

Project

  • A project may be defined as a combination of interrelated activities which must be executed in a certain order before the entire task can be completed.
  • The aim of planning is to develop a sequence of activities of the project so that the project completion time and cost are properly balanced.
  • To meet the objective of systematic planning, the management has evolved several techniques applying network strategy.
  • PERT (Programme Evaluation and Review Technique) and CPM (Critical Path Method) are network techniques which have been widely used for planning, scheduling and controlling the large and complex projects.

Difference between PERT and CPM (Critical Path Method)

PERT

CPM

1. Probabilistic approach

1. Deterministic approach

2. Three-time estimate

2. One - time estimate

3. Event oriented network model

3. Activity-oriented network model

4. The slack concept is used

4. Float concept is used

5. Project crashing is not possible

5. Project crashing is possible

6. Deals with probabilistic time estimates

6. Deals with deterministic time estimates

Gantt charts:

  • Gantt charts are mainly used to allocate resources to activities.
  • The resources allocated to activities include staff, hardware, and software.
  • Gantt charts are useful for resource planning. A Gantt chart is a special type of bar chart where each bar represents an activity.
  • The bars are drawn along a timeline.
  • The length of each bar is proportional to the duration of time planned for the corresponding activity.

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Control charts:

  • Control chart is a graphical representation of the collected information.
  • It indicates whether a process is in control or out of control.
  • It determines process variability and detects unusual variations taking place in a process.
  • It ensures product quality level.
  • It provides information about the selection and setting of tolerance limits.

In a time series forecasting model, the demands for five time periods were 10, 13, 15, 18 and 22. A linear regression fit resulted in an equation F = 6.9 + 2.9t where F is the forecast for period t. The sum of the absolute deviations for the five data is 

  1. 2.3
  2. 0.2
  3. -1.2
  4. 2.2

Answer (Detailed Solution Below)

Option 4 : 2.2

Forecasting Question 9 Detailed Solution

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Concept:

The absolute deviation is |D – F|

The forecast for each period can be calculated using the regression line equation.

Calculation:

Period(t)

Dt

Ft = 6.9 + 2.9t

|Dt – Ft|

1

10

9.8

0.2

2

13

12.7

0.3

3

15

15.6

0.6

4

18

18.5

0.5

5

22

21.4

0.6

Sum of absolute deviations is = 0.2 + 0.3 + 0.6 + 0.5 + 0.6 = 2.2

The current period forecast becomes equal to last period forecast for the value of smoothing constant equal to

  1. 1
  2. 2
  3. 0
  4. 0.5

Answer (Detailed Solution Below)

Option 3 : 0

Forecasting Question 10 Detailed Solution

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Explanation:

Forecast value in Smoothing constant method is given by-

Ft = Ft-1 + α [ Dt-1 - Ft-1 ]

where Ft = Current period forecast, Ft-1 = last period forecast, Dt-1 = last period demand, α = smoothing constant

for α = 0 

Ft = Ft-1 

Hence for α = 0 only the current period forcast becomes equal to last period forecast.

Important Points

For α = 1 current period forecast will become equal to the last period demand.

An XYZ television supplier found a demand of 200 sets in July, 225 sets in August and 245 sets in September. Find the demand forecast for the month for the month of October using simple average method.

  1. 224
  2. 200
  3. 175
  4. 150

Answer (Detailed Solution Below)

Option 1 : 224

Forecasting Question 11 Detailed Solution

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Concept:

Simple Average method:

  • It is a method for inventory valuation or delivery cost calculation, where even if accepting inventory goods with different unit costs, the average unit cost is calculated by multiplying the total of these unit costs simply by the number of receiving.

Calculation:

Given:

F July= 200, F August= 225, F Sep= 245, F Oct=?

\( \therefore {F_{Oct}} = \frac{{{F_{July}}~+~ {F_{Aug}} ~+~ {F_{Sep}}}}{3}\)

\(F_{Oct} = \frac{{200 + 225 + 245}}{3}\)

\(\therefore {F_{Oct}} = 224\;units\)

The number of averaging period in the simple moving average method of forecasting is increased for greater smoothing but at the cost of

  1. Accuracy
  2. Stability
  3. Visibility
  4. Responsiveness to changes

Answer (Detailed Solution Below)

Option 4 : Responsiveness to changes

Forecasting Question 12 Detailed Solution

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Explanation:

Exponential smoothing method:

\({F_t} = {F_{t - 1}} + α \left[ {{D_{t - 1}} - {F_{t - 1}}} \right]\)

where α = smoothing constant.

Moving Average Method:

The moving average method uses the average of the most recent 'n' data values in the time series as the forecast for the next period.

\({F_{t + 1}} = \frac{{{D_t} + {D_{t - 1}} + \ldots + {D_{t - n + 1}}}}{n}\)

Note that the 'n' past observations are equally weighted.

The simple moving average model described above has the undesirable property that it treats the last 'k' observations equally and completely ignores all preceding observations.

Intuitively, past data should be discounted in a more gradual fashion -- for example, the most recent observation should get a little more weight than 2nd most recent, and the 2nd most recent should get a little more weight than the 3rd most recent, and so on. The simple exponential smoothing model accomplishes this.

Thus, the simple exponential smoothing forecast is somewhat superior to the simple moving average forecast because it places relatively more weight on the most recent observation i.e., it is slightly more "responsive to changes" occurring in the recent past.

Which of the following forecasting technique uses three types of participants: decision-makers, staff personnel and respondents?

  1. Expert's opinion
  2. Sales force survey
  3. Consumer survey
  4. Delphi method

Answer (Detailed Solution Below)

Option 4 : Delphi method

Forecasting Question 13 Detailed Solution

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Explanation:

Forecasting: 

Forecasting is the prediction of future sales or demand for a particular product in the market. Forecasts can be made by using the past data of a product.

It can be done in two ways

i) Qualitative Technique: 

This approach is used for new product and used for long term forecasting. In this approach, there is no need for any data.

Opinion survey:

  • In this method, opinions are collected from the customer, retailer and distributor regarding the demand pattern of the product.

Market trial:

  • It is applied for new product and in this case, a product is introduced between a limited population in the form of a free sample.
  • It is applied for low-cost products like toothpaste, chocolate, coldrinks etc.

Market research:

  • In this method, the work of survey is assigned to an external marketing agency and the purpose of the research is to collect information regarding the demand of a product and the various factors which influence the demand like customer income, location, quality, quantity etc are required to get the forecast.

Delphi technique:

  • This technique is used to make more realistic judgemental methods by minimizing bias.
  • In this method, a panel of experts (including decision-makers, staff personnel, and respondents) is asked sequential questions. 
  • It is the step by step procedure and the final forecast is obtained by the common opinion of all the experts.

 

ii) Quantitative Technique: 

This is used to forecast the demand for the existing product for short term

Here some previous data are given and based on that forecasting is done.

  • Simple Moving Average Method
  • Weighted Moving Average Method
  • Simple Exponential Smoothing Method
  • Trend Line Estimate or Linear Regression Method 

Which of the following forecasting methods takes a fraction of forecast error into account for the next period forecast?

  1. simple average method
  2. moving average method
  3. weighted moving average method
  4. exponential smoothening method

Answer (Detailed Solution Below)

Option 4 : exponential smoothening method

Forecasting Question 14 Detailed Solution

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Explanation:

Forecast error (ei) for a period is defined as the difference between actual and actual and forecasted demand.

ei = Actual demand - Forecast demand ⇒ Di - Fi

Exponential forecasting:

\({F_T} = {F_{T - 1}} + α ({D_{T - 1}} - {F_{T - 1}})\)

where

FT is the forecast for the next period 

\(({D_{T - 1}} - {F_{T - 1}})\) is the forecast error and 

α is the smoothing constant.

Thus exponential smoothing takes into account the forecast error of the previous period, for the forecast of the next period.

Additional Information

Simple Average Method:

In the simple moving average, we take the average of the past data points for future demand.

For 'n' period moving average forecast will be given by:

\({F_{n+1}} = \frac{{{D_1}\;+\;{D_2}\;+\;{D_3}\;+ \;{D_4}\;+\;\ldots \ldots \ldots \ldots \ldots \ldots \;+\;{D_n}}}{n}\)

Weighted Moving Average Method:

In weighted moving average, the highest weightage is given to recent data & it decreases for older data points.

For n period weighted moving average, weightage is as follows:

\(\frac{n}{{{\rm{\Sigma }}n}},\;\frac{{n - 1}}{{{\rm{\Sigma }}n}},\;\frac{{n - 2}}{{{\rm{\Sigma }}n}}, \;- - - - - - - ,\frac{1}{{{\rm{\Sigma }}n}}\)

\({F_{n+1}} = \left[ ({{w_{1}} \times {D_{1}})\;+\;({w_{2}\times {D_{2}}})\;+\;..........+\;({w_{n}} \times {D_{n}}})\right]\)

Which of the following is true concerning the weighted moving average?

  1. The oldest data will generally be given the greatest weight.
  2. If the weighted moving average forecast is 57.3, then the final forecast must be rounded up to 58
  3. If the most recent periods are too heavily weighted, the forecast might overreact
  4. The weighted moving average is usually more accurate than a simple moving average.

Answer (Detailed Solution Below)

Option 4 : The weighted moving average is usually more accurate than a simple moving average.

Forecasting Question 15 Detailed Solution

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Weighted Moving Average Method:

In weighted moving average, the highest weightage is given to recent data & it decreases for older data points.

For n period weighted moving average, weightage is as follows:

\(\frac{n}{{{\rm{\Sigma }}n}},\;\frac{{n - 1}}{{{\rm{\Sigma }}n}},\;\frac{{n - 2}}{{{\rm{\Sigma }}n}}, \;- - - - - - - ,\frac{1}{{{\rm{\Sigma }}n}}\)

\({F_{n+1}} = \left[ ({{w_{1}} \times {D_{1}})\;+\;({w_{2}\times {D_{2}}})\;+\;..........+\;({w_{n}} \times {D_{n}}})\right]\)

The weighted moving average is usually more accurate than a simple moving average.

Additional Information

Simple Average Method:

In the simple moving average, we take the average of the past data points for future demand.

For 'n' period moving average forecast will be given by:

\({F_{n+1}} = \frac{{{D_1}\;+\;{D_2}\;+\;{D_3}\;+ \;{D_4}\;+\;\ldots \ldots \ldots \ldots \ldots \ldots \;+\;{D_n}}}{n}\)

Exponential forecasting:

\({F_T} = {F_{T - 1}} + α ({D_{T - 1}} - {F_{T - 1}})\)

where

FT is the forecast for the next period 

\(({D_{T - 1}} - {F_{T - 1}})\) is the forecast error and 

α is the smoothing constant.

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